With the invention of the image sensor and then the development of the digital camera, photography has grown into an accessible hobby for some people and a viable business for others. This accessibility has its good and bad points, good in that there is development and growth in photography, bad in that any Tom, Dick, and Harry can buy a camera, some accessories, then he/she calls themselves a photographer. Photography is a practical trade, but its foundations are made up of theory and practice; where each technique needs to be learned and mastered over time. The techniques become second nature, allowing the photographer to focus on the job at hand. Pen Line Studios can assist the client in deciding which image is most appropriate for their purpose. A professional also understands that the photo that will sell the product most effectively is not necessarily the photo that is the most technically sound. Pen Line Studios caters to small to medium business owners that need photos for marketing, advertising, catalogues, annual reports, and portraits of their employees, and don't need large advertising agencies to handle their marketing needs.